Research
Map the category, alternatives, pricing and current behavior.
In development
Know if they'll buy before you build.
Proofrun puts a product hypothesis in contact with the real market, researching alternatives, finding potential buyers and looking for evidence that people would actually pay.
See how it worksPrivate beta coming soon. The preview below is illustrative.
A product for the moment before code
Research can describe a market. Proofrun is designed to put a hypothesis in front of the people who might buy it.
Product preview
A focused search for evidence.
Illustrative product preview. It shows the shape of a future Proofrun, not a live validation run.
PROOFRUNRUN / 014
Illustrative preview ILLUSTRATIVE PRODUCT PREVIEW
What are you thinking about building?
A product idea
Sample data, not a live run
The distinction
Research isn't validation.
Useful research describes a market. Proofrun goes looking for buyer evidence.
Research tells youEvidence tells you
Market sizeA market exists
CompetitorsAlternatives exist
Industry growthThe category is moving
“I'd pay $49 for this.”Purchase intent
Evidence model
Positive signals have different weight.
Proofrun keeps a reply, a confirmed pain and a price conversation separate.
RepliedObserved response
Pain confirmedObserved response
InterestedStronger signal
Price exposedStronger signal
Willing to payHigh intent
Buying intentHigh intent
How it works
From hypothesis to a clearer next move.
The process is designed to reduce uncertainty before weeks of building turn a hypothesis into a product.
Find buyers
Identify people and businesses that plausibly experience the problem.
Test
Explore the problem, proposition and, when appropriate, price.
Report
Bring back responses, objections, demand evidence and economics.
Example output
An evidence report, not a vanity score.
Sample data only. This is not Proofrun track record.
PROOFRUN REPORTRun 014
Illustrative sampleBuyer evidence
Prospects researched84
Qualified31
Contacted20
Replies9
Pain confirmed6
Price exposed4
Willing to pay2
Price evidence
$49per monthDelivery estimate
$6 to $10per monthOutcome
Meaningful demand evidenceEconomic signal
Demand isn't enough.
What buyers may pay has to leave room for delivery. Ranges are more honest than false precision.
Buyer price$49per month
Delivery range$6 to $10per month
Headroom$39 to $43illustrative range
No fake validation
Proofrun records evidence. It does not score ideas.
Likes ≠ demand
Compliments ≠ willingness to pay
No replies ≠ automatically no demand
Buying intent = stronger evidence
Who it is for
For people who can build fast, but don't want to build blindly.
Proofrun is intended for founders, technical builders, product teams and studios exploring new software or automated digital products.
Best fit: software, APIs, automated services and digital products. Manual fulfillment businesses, agency work and consulting may not be a fit.
Product status
Proofrun is in development.
The first version is being built now. It will initially focus on software and automated digital products.
No launch date, run quantity, market coverage or public pricing has been set.
Questions
Before Proofrun is available.
A few direct answers about the product and its current status.
What is Proofrun?
Proofrun is a product for testing whether a software or automated product idea has evidence of real market demand before it is built.
How is this different from market research?
Research helps understand a market. Proofrun is designed to go further by testing hypotheses with potential buyers.
Does Proofrun guarantee demand?
No. Proofrun looks for evidence. It does not guarantee buyers or product market fit.
Can the result be inconclusive?
Yes. An inconclusive result is different from evidence against demand, and both can inform a next step.
Will Proofrun build the product?
No. Proofrun helps determine whether an idea deserves to be built.
What kinds of products will it support?
Initially, software, APIs and automated digital products are the intended focus.
When will Proofrun be available?
Proofrun is currently in development. No launch date has been set.